1. Seasonal Sales
Estée Lauder frequently holds seasonal sales to coincide with major holidays and changes in seasons.
Features:
Holiday Sales: Special discounts during holidays such as Black Friday, Cyber Monday, Christmas, and New Year.
Seasonal Promotions: Discounts and special offers during spring, summer, fall, and winter.
Limited-Time Offers: Time-sensitive deals that encourage quick purchases.
2. Estée E-List Loyalty Program
A rewards program designed to offer benefits to frequent shoppers.
Features:
Points for Purchases: Earn points on every purchase, which can be redeemed for discounts on future orders.
Exclusive Offers: Access to members-only sales and promotions.
Birthday Gifts: Special gifts or discounts during the member's birthday month.
Early Access: Early access to new products and sales events.
Tiered Benefits: Different levels of membership (Bronze, Silver, Gold, Platinum) offer increasing benefits, such as free shipping, bonus points, and exclusive gifts.
3. Friends and Family Sales
Special sales events where customers can enjoy significant discounts.
Features:
Exclusive Discounts: Typically offers 20-30% off sitewide or on select products.
Limited Duration: These sales are usually available for a few days only.
Wide Range of Products: Discounts apply to a broad range of products, including best-sellers and new arrivals.
4. Gift with Purchase
Customers receive a free gift when they purchase a certain amount or specific products.
Features:
Threshold-Based Gifts: Free gifts when spending a certain amount (e.g., free deluxe samples with a $50 purchase).
Product-Specific Gifts: Free items when purchasing specific products or product lines.
Seasonal Gifts: Special gifts during holiday seasons or promotional events.
5. Bundle Deals
Special pricing on product bundles.
Features:
Value Sets: Bundles of complementary products offered at a discounted price.
Limited Edition Sets: Specially curated sets that are available for a limited time.
Holiday Sets: Gift sets designed for holiday gifting, often packaged in festive boxes.
6. Flash Sales
Short-term sales events with significant discounts.
Features:
Time-Limited Offers: Deals available for a very short period, often 24 hours or less.
Deep Discounts: Significant reductions on select products.
Online Exclusive: Typically available only through the Estée Lauder website.
7. Clearance Sales
Discounts on products that are being phased out or are overstocked.
Features:
End-of-Season Clearance: Major markdowns on seasonal items.
Discontinued Products: Discounts on products that will no longer be available.
Limited Quantities: Clearance items are available until sold out.
8. Referral Program
Incentives for customers to refer friends to Estée Lauder.
Features:
Discount for Referrers: Referring customers receive a discount on their next purchase.
Discount for Referees: New customers receive a discount on their first purchase when referred by a friend.
Easy Sharing: Referral links can be easily shared via email or social media.
9. Email and Newsletter Promotions
Exclusive offers and promotions sent to subscribers.
Features:
Subscriber-Only Deals: Special discounts and early access to sales for email subscribers.
Product Launches: Notifications about new product launches and exclusive previews.
Personalized Offers: Customized promotions based on shopping history and preferences.
