1. Seasonal Sales
New Balance frequently holds seasonal sales that coincide with major shopping events and holidays. These sales typically offer significant discounts on a wide range of products.
Key Events:
Black Friday and Cyber Monday: These sales events feature some of the deepest discounts of the year on a variety of footwear and apparel.
End-of-Season Sales: At the end of each season, New Balance offers discounts on seasonal items to make way for new inventory.
Holiday Sales: Sales events around major holidays such as Christmas, New Year, and back-to-school season.
2. Email Sign-Up Discounts
New Balance offers exclusive discounts to customers who sign up for their email newsletter.
Key Features:
Welcome Discount: New subscribers typically receive a discount code for their first purchase.
Exclusive Offers: Subscribers receive early access to sales, special promotions, and new product launches.
Updates and News: Regular updates on the latest products, trends, and brand news.
3. Loyalty Programs
Some New Balance stores and regions offer loyalty programs designed to reward repeat customers.
Key Features:
Points System: Customers earn points for every purchase, which can be redeemed for discounts on future purchases.
Exclusive Rewards: Members may receive special offers, birthday discounts, and early access to sales.
Personalized Offers: Tailored promotions based on shopping habits and preferences.
4. Student Discounts
New Balance offers discounts to students, making their products more accessible to younger consumers.
Key Features:
Verification Required: Students typically need to verify their student status through a third-party service like UNiDAYS or Student Beans.
Discount Percentage: A set percentage off on eligible products, usually applied at checkout.
5. Military and First Responder Discounts
New Balance honors military personnel and first responders with special discounts as a token of appreciation for their service.
Key Features:
Verification Required: Eligible customers must verify their status through a service like ID.me.
Discount Percentage: A set percentage off on eligible products.
6. Referral Programs
New Balance may offer referral programs that reward customers for referring friends and family to the brand.
Key Features:
Referral Discount: Both the referrer and the referred customer receive a discount on their next purchase.
Easy Sharing: Referral links or codes can be easily shared via email or social media.
7. Flash Sales and Limited-Time Offers
New Balance occasionally runs flash sales and limited-time offers that provide deep discounts on select products for a short period.
Key Features:
Short Duration: These sales typically last for a few hours to a couple of days.
Significant Discounts: High percentage discounts on popular items.
Limited Stock: Often limited to specific products or sizes.
8. Outlet Stores
New Balance operates outlet stores that offer discounted prices on past-season products and overstock items.
Key Features:
Discounted Prices: Significant savings on a wide range of footwear and apparel.
Wide Selection: A variety of products, including running shoes, casual wear, and accessories.
In-Store Experience: Customers can try on products and receive personalized assistance.
9. Online Exclusives
New Balance offers exclusive deals and products available only through their official website.
Key Features:
Exclusive Products: Special editions and online-only styles.
Website Promotions: Online-specific discounts and promotional codes.
Convenience: Easy online shopping with home delivery options..
