1. Vans Family Loyalty Program
The Vans Family program is a loyalty initiative designed to reward loyal customers with exclusive benefits and experiences. Here are the key features:
Membership: Free to join for anyone interested in Vans products.
Points System: Members earn points for every purchase made online or in-store. Points can also be earned by participating in various activities like attending events or engaging with the brand on social media.
Rewards: Points can be redeemed for exclusive rewards such as limited-edition products, early access to new releases, and special discounts.
Experiences: Members get access to unique experiences like concerts, skateboarding events, and behind-the-scenes tours.
Birthday Gift: Members receive a special gift or discount on their birthday.
2. Seasonal Sales and Promotions
Vans frequently offers seasonal sales and promotions, which include:
Holiday Sales: Major discounts during holidays like Black Friday, Cyber Monday, Christmas, and New Year.
Back-to-School Sales: Special offers and discounts on products, especially targeting students and parents.
End-of-Season Sales: Discounts on products at the end of each season to clear out inventory and make room for new collections.
3. Student Discount
Vans offers a discount specifically for students. Here’s how it works:
Eligibility: Students need to verify their student status through a third-party service like UNiDAYS or Student Beans.
Discount Rate: Typically around 10-20% off on purchases.
Application: The discount can be applied both online and in-store after verification.
4. Military Discount
To honor military personnel, Vans provides a discount program for active duty, veterans, and their families:
Eligibility: Verification of military status through a service like ID.me.
Discount Rate: Usually around 10-20% off on purchases.
Application: The discount can be applied both online and in-store after verification.
5. Friends and Family Sales
Vans occasionally hosts Friends and Family sales events, which offer significant discounts to a select group of customers:
Invitation: Typically by invitation only, sent via email to loyal customers or through the Vans Family program.
Discount Rate: Substantial discounts, often around 20-30% off.
Duration: Limited-time events, usually lasting a few days.
6. Vans Custom Shoes Program
While not a traditional sales program, the Vans Custom Shoes program allows customers to design their own shoes, which can be a unique selling point:
Customization: Customers can choose colors, patterns, and materials to create personalized shoes.
Pricing: Custom shoes are typically priced higher than standard models due to the bespoke nature of the product.
Exclusive Designs: Occasionally, Vans offers limited-edition customization options in collaboration with artists or for special events.
7. Email Sign-Up Discount
Vans offers a discount for customers who sign up for their email newsletter:
Discount Rate: Typically around 10% off the first purchase.
Benefits: In addition to the discount, subscribers receive updates on new products, upcoming sales, and exclusive offers.
8. Free Shipping Offers
Vans often provides free shipping promotions to encourage online shopping:
Eligibility: Usually requires a minimum purchase amount.
Duration: These offers can be seasonal or tied to specific promotions.
9. Collaborations and Limited Editions
Vans frequently collaborates with artists, designers, and other brands to create limited-edition products:
Exclusive Releases: These products are often available for a limited time and can become highly sought after.
Special Promotions: Vans may offer early access or exclusive discounts to members of the Vans Family program or email subscribers.
10. Clearance and Outlet Stores
Vans operates clearance sections on their website and outlet stores where customers can find products at significantly reduced prices:
Discount Rate: Deep discounts on past-season items or overstock.
Availability: Both online and at physical outlet locations.
